I’m a pictorial creator and architectural story teller. I love creating imagery of architecture and everything to do with design .
You will have probably visited my folio first before getting this far and rightly so. Just as your own leads will have seen some of your project work through imagery before making contact. We place a lot of emphasis on aesthetics but not as much on the other aspects that allow that aesthetic to happen. Things like creativity, business acumen and above all else experience. I know I can take a photo but I place more importance on investment in my client's brand and market position, their journey forward and what they want to say. I am an important tool for a client who wants to increase their presence.
I follow a set if simple rules when photographing architecture. Create images that independently define the design intent of my architectural client, establish a sense of timelessness in the image that can be used for years to come and ensure the image contents are authentic and devoid of any 'trendy' distractions or adjustments that can easily typecast my clients work.
Each and every client is different. Their work is different, they way they design for light is different, the palette of materials they rely on is different, their marketing strategies are different, their own clients are different and their future clients need convincing. Therefor each and every shoot has to be unique. No two projects should ever be subjected to the same approach, the same set of angles, the same styling procedures, the same use of activation or a pre-set processing workflow that just makes the images look like everyone else's.
My 20+ years of experience in shooting every conceivable project type makes me the first choice for many discerning design professionals. Attention to detail in shoot planning, understanding complex briefs and design principles, client liaison / management and the ability to deliver consistently time and again is an attractive proposition to clients who expect nothing but the best for their projects.
Founding member of the IMAGE MAKERS ASSOCIATION OF AUSTRALIA and preferred photographer of the
Architecture + Design
Tim Ditchfield Architects
Fulton Trotter Architects
Joe Adsett Architects
Clarke Hopkins Clarke
Guymer Bailey Architects
James Davidson Architects
Jackson Lightbody Architects
Arcadia Landscape Architecture
Publishing + Media
Architectural Review - Australia
Grand Designs - Australia
Architectural Review - International
Various Coffee Table Publications
We Are Theola
The Financial Review
James Anthony Construction
Property + Development
Duce Doors and Windows